DIPLOMA IN MARKETING
- Marketing is the study and management of exchange relationships.
- Marketing is the business process of creating relationships with and satisfying customers.
- With its focus on the customer, marketing is one of the premier components of business management.
2 1/2 YEARS (30 MONTHS)
Full-time study delivered through the following methods :
- Lectures
- Tutorials
R2/342/4/0058
(A8905) 07/23
- Pass Sijil Pelajaran Malaysia (SPM) at least 3 credits in any subject or equivalent; OR
- Passed the Malaysian High School Certificate (STPM) or equivalent, with a minimum Grade C (GP 2.0) in any subject; OR
- Passed the Malaysian Higher Certificate of Religion (STAM) with a minimum grade of Maqbul; OR
- Pass SKM Level 3 in the relavent field and pass SPM with a minimum of 1 credit in any subject; OR
- Any qualification equivalent to the Certificate (Level 3, MQF)
YEARS 1 MODULES
- English for learning 1
- Statistics
- Accounting Principles
- Business Communication
- Business Organisation
- Business Law
- Organizational Behaviour
- Microeconomics
- Marketing Information System
- Enterpreneurship Skills / Bahasa Kebangsaan
- Pengajian Malaysia 2 / Bahasa Komunikasi 1
- Community Service
- OBMS
- Fundaments of Computing
YEARS 2 MODULES
- Management
- Principles of Marketing
- Marketing Communication
- Service Marketing
- Sales Management
- Business Ethics
- Customer Relations Management
- Human Resource Management
- Macroeconomics
- Business English
YEARS 3 MODULES
- Public Relations
- Electronic Commerce
- Project