E-suggestion

BA (Hons) IN MARKETING

BA (HONS) IN MARKETING

  • The general objective of the Bachelor of Marketing (BM) programme is to produce graduates that would satisfy the country’s demand for a qualified and trained workforce with marketing knowledge and skills at sub-professional level.
  • The programme is planned to develop in students the ability to effectively manage a wide range of local and international marketing issues and challenges using appropriate marketing concepts, tools and skills.
  • The programme is to develop students’ knowledge, skills, capabilities and attitudes in marketing issues and concepts.
  • It is also designed to advance the qualifications needed to increase their income and marketability in today’s job market.
COURSE DURATION
STUDY MODE & DELIVERY METHOD
PROGRAMME CODE

3 YEARS (36 MONTHS)

Full-time study delivered through the following  methods :

  • Lectures
  • Tutorials
  • Written Assessment

R/342/6/0145 (A10761) 04/20

ENTRY REQUIREMENT

i. A pass in STPM, with a minimum grade C (GP2.00) in any 2 subjects, and pass in Mathematics and English at SPM level or any equivalent qualification; OR

ii. A pass in STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR

iii. Any qualifications equivalent to Diploma or Advance Diploma (Level 4 or 5, MQF); OR

iv. Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.

* International student are required to achive a minimum score of 5.5 fo IELTS OR its equivalent

NOTE : The passage of Mathematics and English at the SPM level for candidates (i) and (ii) may be exempted if the qualification contains Mathematics and English subject and their achievement is equivalent to/above the requirement to pass the subject at the SPM level

YEARS MODULE 1
YEAR MODULE 2
YEAR MODULE 3
  • Introduction to Accounting & Finance
  • Introduction to People, Organisations & Management
  • Analysis for Business
  • Economics for Business & Management
  • Marketing Essentials
  • Academic Skills
  • International Business in Focus
  • International Business
  • Enterprise and Entrepreneurial Management
  • Effective Team and Performance Management
  • Consumer Behavior
  • Systems & Operations Management
  • Business to Business Marketing
  • Marketing Communications
  • Business Research Methods
  • Strategic Management Analysis
  • International Marketing
  • Sustainable Management Futures
  • Undergraduate Major Project
  • Organizational Change Management
  • Retail Marketing
  • Independent Learning Module
APPLY NOW (click here)